Web, 2024
Plot Twist
An independent bookshop's online store, built around recommendations rather than search.
Client
Plot Twist Books
Role
Web design
Duration
9 weeks
Services
Web design, E-commerce, Content strategy
The problem
The shop's strength was its booksellers, but the old store looked like every other online bookshop and hid their recommendations behind a search box.
What we did
We made recommendations the front door: each bookseller has a page, every book carries a two-line note, and the homepage changes weekly.
The result
Average basket value rose 61 percent for orders that began on a staff pick, and the booksellers now write more than they did in the shop.
+61%
average basket from staff picks
18
booksellers writing recommendations
Next project
Fieldnote