Brand, 2025
North Ferry
Identity, wayfinding and livery for a passenger ferry service on the Puget Sound.
Client
North Ferry Co.
Role
Brand and environment
Duration
16 weeks
Services
Identity, Wayfinding, Livery
The problem
The ferries were safe and on time but anonymous: faded paint, three logos and signs that confused first-time riders.
What we did
We drew a wave-and-compass mark that works at 16 pixels and on a 20-metre hull, and designed a wayfinding system tested with riders on the dock.
The result
Ridership rose 22 percent the first summer, and the signage cut missed-boarding complaints by half.
+22%
ridership in the first summer
9
vessels and 6 terminals rebranded
Next project
Plot Twist